Thought this interesting article…have great weekend!
If a small business is growing today, there’s a good chance mobile marketing has something to do with it.
That’s according to a new Small Business Mobile Survey from Web.com Group, Inc.
On Thursday, results of the new survey were published. Not surprisingly, the findings indicate that mobile marketing has played a major role in the expanding business activity within the small business community.
The published report notes that 69% of small businesses presently consider mobile marketing “crucial to their growth” in the next five years.
“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” said David Brown, chairman and chief executive officer of Web.com. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”
Out of the 500 small business owners surveyed, reads the press release announcing the survey’s results, 14% have a stand-alone mobile website, of which 84% indicated that they have seen an increase in new business activity due to their mobile marketing efforts. This alone serves as validation to make the move into mobile for the majority of small businesses that are skeptical to invest in mobile efforts.