Selling Mountains, Coast, Town & Country
The Italian wallpaper company Wall & Decò is known for creating exquisite, large-scale mural-like wallpapers that define a room.
They are widely used in hotels and restaurants, and for private residences by interior designers.
At the Fluorisalone in Milan, Wall & Decò introduced a new wallpaper system designed for the outdoors.
Their OUT – Outdoor Unconventional Textures – system is a three-part covering that allows for incredible photographic reproductions and large-scale graphic designs to be applied onto outside walls. The system consists of an adhesive, a technical fabric and a finishing treatment.
The designs introduced in Milan included a Bauhaus look, a black-and-white OP pattern, tile-initiations and even military camouflage.
I believe this is an idea that may have some staying power, and that it will expand and improve as feedback from early users comes in.
Stay Tuned ….